Apple has announced a sudden change in leadership, marking the end of Tim Cook’s 15-year era!

On April 21, Apple made a major announcement without any prior warning: Tim Cook will step down as Apple CEO, officially handing over the reins on September 1 this year, and will subsequently serve as Executive Chairman. The new CEO is John Turner, Senior Vice President of Hardware Engineering.

John Turners, a “detail-obsessed” hardware engineer with 25 years of experience, will officially take over as CEO in September—he spearheaded the development of the M chip.

Apple’s radical innovation strategy includes chip transformation, Vision Pro development, foldable iPhones, on-device AI, and under-display Face ID.

The “new era” is truly coming!

In 1976, in a garage, with two planks of wood, Apple was born—no one could have imagined that this hand-soldered motherboard would begin a 50-year technological legend.

In 1977, the Apple II was born. The first mass-produced home computer with color graphics, it eliminated complex operations, making it accessible to ordinary users.

People could use computers too – it sold 1 million units, directly ushering in the era of personal computers.

In 1984, a groundbreaking advertisement launched the Macintosh. It brought a revolutionary graphical interface and mouse, and from then on…

Computers are no longer the exclusive domain of professionals—the “hello” startup message has become one of the most touching greetings in the history of technology.

In the 1990s, Apple was in a slump until Steve Jobs returned in 1997.

In 1998, the iMac G3 burst onto the scene with its translucent, colorful chassis, eliminating the floppy drive and emphasizing USB, using its exquisite design to save the day.

Apple is on the verge of bankruptcy – it’s not just a computer, it’s a fashion statement.

In 2001, the iPod arrived. “Put 1000 songs in your pocket,” its minimalist scroll wheel design and seamless ecosystem revolutionized audio.

The music industry – from then on, physical records declined, and the digital music era officially began.

2007 was a world-changing year. Steve Jobs unveiled the iPhone, announcing the “reinvention of the mobile phone”—without a keyboard, relying entirely on multi-touch, the mobile phone became a smart terminal.

It not only revolutionized the mobile phone industry but also reshaped our lifestyles. The rest is history: the iPhone 4’s glass body became the pinnacle of design; the MacBook Air’s ultra-thin form factor eliminated the optical drive; the iPad pioneered the tablet category; and AirPods ignited a true wireless earphone revolution—every Apple product defines an era.

 

 

Apple is at a new turning point

In September 2026, Apple will officially enter the John Turner era.

This “product perfectionist” with 25 years of experience in hardware will depart from Cook’s conservative and steady approach, shifting towards radical hardware innovation, full coverage of edge AI, the explosion of foldable screens, and accelerated premiumization. In the next 18 months, we’ll see the explosion of foldable screens, the widespread adoption of AI devices, and increasingly discerning high-end users—we don’t chase trends, we define trends.

But no matter how things change, we always believe that a top flagship needs a top partner.

Tenas strives for “the perfection of every screw,” while we strive for “the completeness of the experience in every detail.”

When iPhones start to “squeeze out incremental improvements”: under-display Face ID, foldable design, local large-scale model, ultra-thin and light…

Mobile phones have changed, and accessories must keep up. And we’ve been prepared for that for a long time.

Walking alongside Apple’s new era, creating high-end, durable, and future-ready products that users truly need.

The Turner Era: Three Key Words, A Major Reshuffle

With Turner in charge, where will Apple’s hardware strategy go? We’ve summarized three definite directions: Keyword 1: Aggressive Hardware Development. During Cook’s era, Apple’s pace was “one year of stability, one year of major changes.” Turner is different. He comes from a hardware background, having led the development of Mac’s self-developed chips, the iPad Pro’s full-screen display, and the iPhone’s ceramic shield glass. His motto is: every screw must be perfected.

Next, the pace of iPhone updates will accelerate significantly. Under-display Face ID (completely eliminating the notch), portless designs, and even foldable screens will all be rolled out rapidly within the next two years.

Keyword Two: Full Coverage of Edge AI. Tenas is a staunch advocate for AI hardware. He believes that true AI shouldn’t just reside in the cloud, but should run locally on your phone. The A20 chip’s NPU computing power will double again, and large local models will become standard on iPhones.

What does this mean? Your phone will understand you better, but it will also consume more power and be more demanding on performance.

Keyword 3: The Foldable Screen Revolution. Yes, Apple’s foldable screen is finally coming. Not a “flip-style” one, but a large foldable screen of about 7.8 inches, unfolding to nearly the size of an iPad mini. The hinge, screen material, and thickness control were all projects personally overseen by Turner.

At the same time, the iPhone Pro series will continue to evolve towards “ultra-thin and light”, with a titanium alloy frame, reduced weight and thickness, and a completely upgraded feel.

The next generation of accessories is ready.

While Turner was polishing the future iPhone in the lab, we were doing the same thing. Anticipating trends and preparing truly useful accessories for users of the “New Apple Era.” We’ve proactively developed a full range of accessories compatible with the iPhone 18 and foldable iPhone. The following four items are our core focus for the next 18 months:

1. Ultra-thin heat dissipation – cooling down AI phones

Tenas’s emphasis on end-to-end AI full coverage and local large-scale models means that the iPhone’s computing load will increase significantly. Combined with its ultra-thin and lightweight design, heat dissipation will inevitably become a core pain point – prolonged use, AI computation, and demanding games can easily lead to overheating and performance throttling. Our pre-planned ultra-thin cooling accessories, made with aerospace-grade heat dissipation materials, fit the new phone’s slim design without adding to the device’s weight, while rapidly conducting heat to effectively alleviate the overheating issues caused by high AI loads and prolonged use. This ensures a premium experience without compromise, meeting users’ daily needs and aligning with the retail trend of promoting high-end accessories.

2. Foldable screen protector – No more worries about the inner screen.

The inner screen of Apple’s foldable display is folded hundreds of times a day. Tempered glass screen protectors are immediately out of the question. Regular hydrogel screen protectors? They feel rough, attract fingerprints, and bubble after a few days.

We began developing EPU flexible glass screen protectors a long time ago. They are 0.18mm thick, with an electroplated hardened coating that provides a smoothness approaching that of tempered glass; they feature nano-self-healing properties, automatically fading even minor scratches from fingernails; and they are hydrophobic and oleophobic, preventing fingerprints. Specifically designed for foldable inner screens, they feel like you’re not wearing one, yet they provide continuous protection.

3. Premium titanium finish – uncompromising quality.

We will simultaneously launch high-end titanium metal color accessories, using the same titanium metal material as Apple. These accessories are meticulously crafted, resulting in a delicate texture that is wear-resistant and scratch-resistant. They are consistent with the high-end design of the foldable iPhone and iPhone 18, appearing neither jarring nor cheap, precisely meeting the aesthetic needs of high-end users. This also helps retailers create a differentiated advantage, seize market share in the high-end accessories segment, echo Apple’s high-end strategy, and highlight our positioning as a “second piece of hardware.”

4. AI-powered fast charging for various scenarios – charge anytime without damaging the battery.

AI-powered standby mode accelerates phone battery drain. Users need quick recharging during short breaks without accelerating battery aging. Our 45W GaN fast charger, combined with adaptive trickle charging technology, charges to 60% in 30 minutes. Even with frequent charging in AI scenarios, battery health remains excellent. Switching to trickle charging for daily use provides rapid charging while protecting battery life. Its compact and portable design balances practicality with a premium feel.

To create a “second piece of hardware” with the same quality as Apple.

Someone asked: “You’re an accessory manufacturer, what makes you think you’re the ‘best partner for Apple’s new era’?”

Because we are responsible for every product, every customer, and every market, and even more so for every consumer…

Consumers are responsible. Our philosophy is: every accessory should be as meticulously crafted as an original Apple accessory.

 

From magnets (N52 neodymium iron boron array) to materials (imported environmentally friendly PC/TPU), from processes (±0.1mm precision molds) to designs (independent metal buttons, anti-fingerprint coating), what we strive for is: when you buy it and hold it in your hand, you will feel that “this money was well spent”.

Tenas strives for “the perfection of every screw,” while we strive for “the completeness of the experience in every detail.”

Walking with Apple in the New Era

 

In 2026, Apple will enter the TNAS era.

The mobile phone is no longer the one you know. It will be more radical, more intelligent, and more fragile.

Foldable screens need protection, AI needs heat dissipation, thinness and lightness need fast charging to compensate, and a high-end feel needs high-end accessories to match.

We don’t chase trends; we define trends.

In the next 18 months, when the first Apple foldable screen, the first under-display Face ID iPhone, and the first AI-native phone are launched, we have already prepared the accessories you need.

What new Apple innovation are you most looking forward to? Foldable screens? AI? Or ultra-thin and lightweight designs? Let’s discuss in the comments!