Increase Accessory Sales: Simple Retail Techniques That Work

Increase Accessory Sales: Simple Retail Techniques That Work

If you’re running a phone shop or electronics store and looking for a practical way to boost revenue, there’s one powerful lever you may be underusing: accessory sales.

Learning how to increase accessory sales is one of the most effective strategies for improving your profit margins—without needing more foot traffic, more staff, or more square meters of space.

In this post, we’ll show you how to increase accessory sales using simple, low-cost techniques that you can apply in your store starting today.

Whether you’re selling phone cases, chargers, screen protectors, or Bluetooth headphones—these retail tactics will help you sell more, build loyal customers, and grow your business steadily.

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Why Increasing Accessory Sales Matters More Than Ever

Most phone stores make the majority of their profit not from phones, but from accessories.

Why?

• Phones are high-cost, low-margin

• Accessories are low-cost, high-margin

In many stores, accessories account for up to 60% of the monthly profit—even if they make up only 30% of the sales volume.

That means every accessory sold puts more money in your pocket. And yet, many stores treat accessories as a side product.

It’s time to change that.

With the right techniques, you can increase accessory sales daily, turning each customer interaction into a bigger transaction.

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1. Strategic Product Positioning Increases Conversions

The first step to increase accessory sales is mastering your in-store layout.

People buy what they see—and where you place your products affects what sells.

Action tips:

• Place high-margin accessories (like power banks or Bluetooth headsets) at eye level

• Group accessories by lifestyle (e.g., “Work from Home Kit”, “Travel Essentials”)

• Use branded Devia displays to create a premium, trustworthy look

• Highlight new arrivals and best-sellers with lighting or signage

Your store should be a sales funnel—leading your customer from entrance to impulse purchase.

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2. Use Cross-Selling to Maximize Every Sale

If someone is buying a phone, charger, or getting a repair—they’re already in buying mode. That’s the best time to increase accessory sales through cross-selling.

Examples:

• “You just replaced your screen—let’s protect it with a hydrogel film now.”

• “This charger is fast, but we also have a matching car adapter if you’re often on the road.”

• “For that phone model, we have a wireless charger that customers love—want to check it out?”

Train your team to offer solutions, not just products. People don’t mind spending more if it improves their experience.

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3. Bundle Smart: Create Packs That Sell More

Customers love feeling like they’re getting value.

Instead of selling accessories individually, create bundles that offer a small discount—but a higher total ticket.

Bundle ideas:

• Screen protector + case

• Charging cable + wall plug + car charger

• Phone holder + cleaning kit

• “Complete Setup Kit” – for new phones

Label bundles with simple, attractive names like “Starter Pack” or “Essential Kit” to help customers make decisions faster.

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4. Increase Accessory Sales Through Staff Training

Your team is the bridge between a product and a customer.

If your employees aren’t trained to present and explain accessories properly, your sales will stay low.

Train them on:

• Product benefits (not just features)

• Demonstration techniques (especially for hydrogel films, power banks, audio gear)

• Upselling language

• How to read buying signals and suggest next-step items

Even 10 minutes per day in team huddles can create a big shift in confidence and results.

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5. Use WhatsApp and Social Media to Drive Daily Sales

Digital platforms are not just for marketing—they can help you increase accessory sales every single day.

Use WhatsApp Business to:

• Broadcast weekly accessory promotions

• Send quick video demos

• Offer exclusive discounts to loyal customers

On Instagram and TikTok:

• Post Reels showing product unboxings

• Share quick tutorials or “Top 3 must-haves for iPhone users”

• Run giveaways that reward people for sharing your content

These channels help you stay top of mind—and generate foot traffic.

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6. Highlight Hydrogel Film Customization with the Devia Plotter

One of the most profitable services in phone retail today is offering on-demand screen protection using a Devia plotter.

The hydrogel film can be cut to any phone model, offers self-healing, and installs in minutes.

Why this increases accessory sales:

• High demand

• High margin

• Customers love watching the process

• Easy to bundle with repairs or new phone sales

Position the plotter in a visible area, add signage like “Protect Any Phone in 5 Minutes”, and post videos online.

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7. Create a Loyalty Program Focused on Accessories

Encourage repeat visits and increase LTV (lifetime value) by launching a simple loyalty program.

Examples:

• Buy 4 accessories, get 1 free

• Earn points for every purchase, redeemable for gifts

• Exclusive discounts for registered clients

Use WhatsApp, SMS, or loyalty cards to manage the system—it doesn’t have to be complex.

The goal is to make clients feel appreciated—and give them a reason to come back for more accessories.

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8. Use In-Store Signage to Educate and Inspire

Most customers won’t ask about accessories they don’t understand.

That’s why smart signage helps increase accessory sales by informing and persuading silently.

Examples:

• “Charge 2x Faster with This Cable”

• “Most Durable Screen Protection in the Market”

• “Protect Your Camera Lens in Style”

• “Best Seller: Devia Bluetooth Headphones”

Even small signs placed at shelf level can make a huge difference in guiding buying decisions.

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9. Make the Checkout Zone Work for You

Your checkout counter is a hot zone for impulse purchases.

Create a small Devia display stand with:

• Low-cost, high-margin items like USB cables, ring holders, cleaning kits

• Mini signs like “Only $5” or “Best Add-On for Your Phone”

• Trained staff who ask:

  “Would you like to add a fast charger or film for your screen?”

This small effort can boost daily revenue significantly.

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10. Rotate Promotions Weekly to Keep Things Fresh

Don’t let your store feel static.

Change your accessory promotions weekly or biweekly to maintain urgency and freshness.

Ideas:

• “Accessory of the Week: 20% Off”

• “Buy 2, Get 1 Free”

• “Protect Your Phone Month – Free Installation on Hydrogel Films”

• “Back to School Bundles – Only This Week”

Use WhatsApp, posters, and your store’s front window to communicate offers clearly.

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Real Example: How a Small Store Doubled Accessory Sales

One Devia partner in Peru used the strategies above—especially training and bundling—to revamp their accessory sales.

In 3 months, they saw:

• 2x increase in average ticket

• 40% of customers adding a second product

• Higher satisfaction and return rate

Their secret?

Focus. Accessories stopped being an afterthought and became a sales priority.

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How Devia Global Helps You Sell More Accessories

At Devia Global, we support stores around the world with:

• ✅ High-quality, fast-selling accessories

• ✅ Display stands and merchandising tools

• ✅ Devia plotters for in-store customization

• ✅ Training for your team

• ✅ Marketing kits and promotional support

We don’t just ship products—we help you sell them effectively.

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Conclusion: Small Changes, Big Results

If you want to grow your business without relying solely on phones or repairs, it’s time to focus on accessories.

When done right, you can increase accessory sales daily with:

• Smarter displays

• Cross-sells and bundles

• Digital engagement

• Team training

• In-store experiences like customization

And the best part? These strategies work in any store size, in any country.

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Want to Sell More and Stand Out? Become a Devia Distributor

Join thousands of stores around the world using Devia to increase profits with premium accessories and smart tools.

Become a Devia Distributor

Let’s grow your accessory sales—together.