The biggest surprise in the digital world this year came out of nowhere!

At midnight on May 15th, Apple unexpectedly launched a major price cut, marking the first official promotion for the iPhone 17 Pro series since its launch.

The entire Apple lineup is being reduced by 1,000 yuan! Without any prior announcement or warning, this is arguably the most generous price adjustment Apple has made this year, immediately sparking heated discussions across the internet.

This morning, all major platforms have updated their prices. The official Apple Store flagship store on Tmall was the first to adjust its prices, offering genuine official discounts throughout the entire 618 promotion period (May 15 – June 21).

The core price will be calculated clearly for everyone:

iPhone 17 Pro 256GB: Original price 8999 yuan → Now 7999 yuan

Based on current promotional prices, the standard iPhone 17 has dropped from 5999 yuan to 5799 yuan, a direct reduction of 200 yuan; the iPhone 17 Pro has dropped from 8999 yuan to 7999 yuan, a direct reduction of 1000 yuan; and the iPhone 17 Pro Max has dropped from 9999 yuan to 8999 yuan.

Starting from [price], also reduced by 1000 yuan.

Furthermore, with the added benefits of trade-in programs and special subsidies from JD.com and Tmall, the total discount can reach up to 2,000 yuan, bringing the final price down to the 6,000 yuan range, setting a new all-time low for the iPhone 17 Pro series since its launch!

This price cut has completely disrupted Apple’s pricing strategy in previous years. Many users who had been waiting for half a year and were looking forward to buying during the 618 shopping festival have finally found the best time to buy, and the recent wave of upgrading has been completely ignited.

A flagship phone that costs several thousand yuan has top-of-the-line screen, camera, and build quality. If you just apply a cheap screen protector or a low-quality phone case, not only will the feel of the phone plummet, but it will also be easily scratched and damaged, wasting the premium feel of the new phone and offering absolutely no protection.

With your new phone in hand, a reliable, compatible, and high-quality set of protective accessories is essential! Today, we’re recommending the entire flagship protective accessory line from Comma, specifically designed for the iPhone 17 Pro series, offering a premium feel, excellent protection, and long-lasting durability.

Our mobile phone screen protector series bids farewell to the “greasy” feel, delivering a more premium texture.

The iPhone 17 Pro features an ultra-high-definition flagship screen, so we recommend the Comma Shield series tempered glass screen protector, which also comes with an application tool, making it easy for beginners to apply.

As an upgraded version of the high-end Shieldway tempered glass screen protector, it perfectly adapts to the screen curvature of the iPhone 17 Pro and iPhone 17 standard edition series, achieving a seamless full-screen fit without lifting edges, sticking to the casing, or letting dust in, completely avoiding all the pain points of traditional screen protectors.

The surface features a long-lasting hydrophobic and oleophobic electroplated coating that effectively resists hand sweat, oil, and fingerprints, keeping the screen clean and uncluttered at all times. Touchscreen operation is smooth and responsive, with zero latency for gaming and everyday use. It perfectly replicates the premium feel of a bare device, effectively protecting against everyday bumps and scratches. Slim and lightweight, it offers both aesthetic appeal and protection.

Protect your phone body with magnetic phone cases; a perfect balance of style and protection.

Many people who bought the iPhone 17 Pro series are reluctant to part with a bulky case that obscures the phone’s premium feel, but are also worried about drops, bumps, and everyday scratches. Comma protective cases strike a balance between a comfortable feel and all-around protection.

With meticulous attention to detail and a premium feel, the case perfectly complements the curved shape of the iPhone 17 Pro and standard iPhone 17 series, giving it a high-end look and enhancing the aesthetics of the new device. The case has a soft and delicate feel, with rounded edges that ensure comfortable and lightweight handling even after extended use, providing a truly slim and lightweight user experience.