Huawei a officiellement lancé à Guangzhou le premier smartphone “ pliable ” au monde, le Pura X Max.,

Huawei officially launched the world’s first “foldable” smartphone—the Pura X Max—in Guangzhou, starting at 10,999 yuan, and officially going on sale on April 25th. Some joked that this device looks like an iPad mini folded up and stuffed into a pocket.

The all-new Pura X Max is here! It’s the world’s first flagship phone with an ultra-wide folding screen. It’s spacious even when the phone is off, and even wider when unfolded. The dual large screens, both internal and external, elevate the user experience to new heights. Whether you’re an office worker or a style enthusiast, you’ll be itching to buy one after seeing this!

Huawei’s Pura X pioneered the “wide folding” design—selling over 1.5 million units in its first year on the market, consistently ranking first in sales in the high-end foldable screen market. This time, the Pura X Max isn’t just a larger version; it pushes this concept to its extreme.

The external screen is 5.4 inches, and the internal screen is 7.7 inches, but the most unique feature isn’t the size, but the aspect ratio. — Huawei Executive Director, Terminal BG

At the press conference, Chairman Yu Chengdong traced this ratio back to A4 paper, calling it the “A4 paper √2:1 golden ratio design.” The special feature of this ratio is that folding the paper along its long side results in the same proportion. So, folding an A4 sheet once gives you an A5, folding it again gives you an A6, and the proportion remains consistent.

What does this mean? Fold a piece of paper in half, and the proportions remain the same. So when you close your phone, the outer screen is wide; when you unfold it, the inner screen is also wide, and there’s no visual sense of a “sudden narrowing” or disjointedness.

It ensures a wide field of view for users when reading, working, watching movies, and playing games. The screen supports an adaptive refresh rate of 1-120Hz, with a peak brightness of 3500 nits on the external screen and 3000 nits on the internal screen, guaranteeing smooth performance while protecting the eyes.

While mainstream smartphones are still optimizing for portrait-oriented information feeds, the Pura X Max skips the logic of smartphones altogether—its screen ratio didn’t evolve from smartphones, but from paper and tablets. Documents, web pages, books, split-screen… this screen is born for “content consumption.”

The hardware is also top-notch: all models are equipped with the Kirin 9030 Pro chip and the new Xuanwu waterdrop hinge (improving drop resistance by 33%).

Features include a 5300mAh battery, 100W super-fast charging, etc. The device itself is 11.2mm thick when folded, 5.2mm thick when unfolded, and weighs approximately 229g.

It also achieves an IP58/IP59 dustproof and waterproof rating.

Yu Chengdong’s original words were: “From pioneering to reinnovating, we are once again breaking boundaries.”

Its appearance is also top-notch, with multiple color options such as Zero White, Interstellar Blue, and Olive Gold. It’s either minimalist and sophisticated or avant-garde and spliced. The three-dimensional grating glass on the back panel has a premium feel, especially the Interstellar Blue color. The lens module uses ceramic material exclusive to high-end watches, which is wear-resistant and fingerprint-resistant, making it instantly recognizable in your hand.

This is a phone that doesn’t want you to compromise—it has to be easy to use with one hand on the outer screen, and it also has to provide an immersive experience on the inner screen.

The Pura X Max is a boon for foldable screen enthusiasts. Its dual-screen design features a compact and portable outer screen, while the large, immersive inner screen makes it perfect for everyday commutes, reading documents, or watching videos. The build quality is excellent, folding smoothly without any jamming, and the hinge design is sturdy enough to withstand extended use without worrying about it loosening.

However, as everyone knows, the biggest headache with foldable screens is the screen protector issue – creases easily form at the fold, the protector doesn’t adhere tightly, and dust can easily get inside. Removing the protector without authorization can also damage the screen and void the warranty.

DEVIA’s answer for the Pura X Max’s inner screen is: Ultra Versatile Film Formula EPU Strong Repair Film.

Moreover, the biggest enemy of the inner screen of a foldable screen is not drops, but the fact that it needs to be folded frequently during daily use; in addition, there are micro-scratches caused by fingernails, keys, and dust particles during daily use.

Fortunately, DEVIA’s EPU strong repair screen protector has the core features of nano self-healing, flexible glass film feel, strong protection, hydrophobic and oleophobic properties, and easy application, making it the best choice for applying to the inner screen of foldable phones.

So what is EPU? Simply put, it solves almost all the shortcomings of the first-generation TPU (ordinary hydrogel film); it does a great job of achieving curved/folded fits that tempered glass cannot. It’s soft enough to fold, smooth as glass, and can even self-repair minor scratches.

The DEVIA Ultra EPU screen protector has an electroplated hardened coating, making it as smooth as tempered glass screen protectors when you glide your finger across it. However, it is much thinner than tempered glass screen protectors (only about 0.18mm thick), so you can hardly feel its presence after applying it.

Phone cases need to protect the hinge while ensuring smooth opening and closing; they need to be lightweight and drop-resistant; they need to provide full coverage without obstructing the buttons. For the Pura X Max, DEVIA offers the following protective case: Elegant Series Vegan Leather Case: Textured vegan leather with a refined pattern, made of multiple materials including TPU, PC, and PU, providing full coverage protection against fingerprints, and exuding a sophisticated business style.

Lens protector: DEVIA’s LeVision series lens protector is also compatible with Pura X Max. It has a large area and good texture, but it still needs protection.

360° invisible protection, double-sided AR optical anti-reflective coating for lossless original lens image quality, and ultra-strong explosion-proof, drop-proof, and wear-resistant properties provide an extra layer of peace of mind for the lens module.